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Digital Marketing Services for Education

Attracting and enrolling the right students is more challenging and competitive than ever before. Creating a highly customized, targeted strategy backed by research and data is the best way to maximize your recruiting efforts.

Proven Track Record of Helping Institutions Grow

Our education digital marketing experts will make your investment have a measurable return.


Stay informed and in control with full visibility into marketing metrics and results. 


Solutions tailored to your institution's strategic goals.


Data-driven marketing performance measurement and analysis.


Leverage our years of higher ed experience and industry knowledge.

Blackboard can help your institution increase applications and improve enrollment yield by designing integrated marketing strategies that attract prospective students in unique and engaging ways.

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Our Marketing & Recruiting Management Solutions Include Services Such as:

  • Program Area & Viability Research
  • Competitive Assessments
  • Strategic Marketing Planning
  • Creative Development
  • Media Planning, Buying, Management & Optimization
  • Content Strategy & Support
  • Search Engine Optimization Strategy & Support
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Driving Results Through Collaboration

Every solution starts with a conversation. We work with you to understand your institution's brand identity, challenges, and learners and define several differentiated solution strategies for consideration. We can also provide resources and support for building leadership buy-in. Our customized, collaborative approach drives dramatic results, including:

  • Boosts in lead volume and enrollments year over year
  • More efficient cost per lead/cost per enrollment through strategic planning and optimization with trackable ROI
  • Improved lead to application conversion rates
  • Greater market awareness and brand affinity
Two high school students shaking hands with recruiter.

Maximize Your Marketing Investment with Enrollment Services

Blackboard recruiting advisors are outreach strategy experts. Using multiple channels, our advisors establish a relationship with your potential students to help drive them through the funnel towards enrollment.

Our Marketing Partners

While the challenge is universal, each institution is unique. We tailor best practices to meet the institution’s goals and budget.

Community Colleges of Los Angeles

Our Approach


We share full visibility into our strategies so you’re always in control.


We bring years of higher ed experience and truly care about producing meaningful results.


We tailor our solution to meet your needs and the changing expectations of your audience.


We constantly measure marketing performance to maximize return on your investment.

Develop and Grow Custom, Dynamic Online Programs

Digital marketing is just one important step in a comprehensive higher ed recruitment program. See how the OPX fee-for-service solutions offer an unbundled OPM model with best-in-class support and expertise to ensure you develop, deliver and grow quality online programs. 

Insights from the Field

Learn more about what our marketing services can do for your institution.