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Higher Education Market Research & Strategy Services

Today’s higher education institutions are competing for students. Many may not have the resources to conduct much-needed market analyses, but want to invest wisely to attract new learners. We can help you plan for successful marketing and enrollment expansion through research and data analysis customized for your institutional needs.

Realize your goals by harnessing the power of data to make research-informed decisions.

Customized, data-driven, research and analysis solutions that produce actionable insights to support strategic growth. 

Program Viability

Identify programs and degrees that offer the greatest opportunity for investment and growth.

Primary Research & Audience Segmentation

Understand the ideal student experience and identify areas for institutional investment to improve retention while targeting best-fit prospective student audiences.

Competitive Analysis

Understand the competitive landscape and points of differentiation to stand out in the market.

Financial Analysis & Marketing Strategy

Determine marketing tiers and options to optimize return on investment and ensure sustained growth.

Strategic Planning is an Important Part of What We Do

Strategic planning translates research data and findings into actionable insights for your institution. Blackboard will provide a step-by-step plan for growing enrollments through enhanced marketing and enrollment strategies that yield results and measurable return on investment.

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First, Consider the Market Conditions Needed for Growth

We need to understand where you are now and where you want to be. Our team of research, marketing and enrollment professionals are focused on performance and skilled at identifying the strategies that will help you attract and enroll more students. We can provide insights into the key factors shown to the left:

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Next, a Plan for Action

We work with you to conduct comprehensive market research analysis on the competitive landscape, degree program viability, and audience segmentation. To successfully draw students, we help align new program offerings on three data-based objectives—applicant goals, your brand identity and the job market.

From there, we consolidate research data, along with an evaluation of your existing recruitment strategy, into a customizable marketing and recruitment plan that’s for execution.

Focus Your Investments With Data-Driven Insights

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Maximize Your ROI

Project investment viability by providing insight into programs with the most growth potential, including expected enrollment outcomes.

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Stand Out from the Crowd

Learn how to differentiate your offerings from top competitors.

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Understand Your Audience

Gain valuable audience insight for current and future enrollment opportunities.

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Optimize the Current Job Market

Understand how both student and labor demands affect enrollment, tuition revenue and institutional prosperity.

Proud to be Market Research Partners

Texas A&M University Engineering
John Hopkins University
University of Virginina

Develop and Grow Custom, Dynamic Online Programs

Research and strategic planning are the first step in a comprehensive growth strategy. See how the OPX fee-for-service solutions offer an unbundled OPM model with best-in-class support and expertise to ensure you develop, deliver and grow quality online programs. 

Insights from the Field

Learn how our research & strategy services can enhance your institution's effectiveness.