Tablet user conversing with student on screen.

Student Retention Strategies & Services

Blackboard's data-driven student retention services help you launch or improve institutional student retention practices, transform your existing data analytics into dashboards and programs that drive improvement, and deploy rapid student outreach campaigns. 

Effectively Anticipate and Respond to Roadblocks

Meet students’ unique needs and expectations to keep them moving forward.

Strategic Planning

Support persistence and drive completion with strategic resource allocation.

Tailored Campaigns

Motivate students to stay on their educational path with personalized guidance.

Capacity Building

Provide just in time student support to enable your staff to focus on the most complicated issues.

Technology and Analytics

Understand the unique needs of your students by blending technology and data-driven insights.

Three college students on mobile phones.

We Make Student Retention Easy, Holistic & Data-Driven

Let us help you unlock a clear picture of student data, policies and programs. With the data our solutions provide on incoming and returning students, you can take the necessary steps to better help students succeed.

Insight, Strategy, Engagement

Some 58 percent of institutions rank student retention as higher education’s most critical issue. That’s no surprise given that the average school loses $9 million to student attrition. We have the people, technology and scale to help colleges and universities meet the challenge.

Why Blackboard?

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Powerful Strategies to Help You Retain More Students

Insight into your student population is crucial. Make sure it is user friendly and relevant so you can act on it. Our Blackboard Analytics dashboards and reports may be what you are looking for.


One student's chart with magnifying glass over top.

You Need a Unique Student Retention Strategy

Retaining more students is a priority across multiple departments. But are you in lock step and using a holistic strategy to improve results? Read our free e-book on secrets to retaining students.

Desktop computer with student head and light bulb.

A Student Engaged Is a Student Retained

Want to help students achieve success? Leverage a proactive outreach approve to reach and re-engage at-risk students and keep others on track.

Key Features

"Outcomes" displayed on laptop and mobile devices.

How We'll Help You Improve Student Retention

Student retention is a complex challenge that requires close coordination of several data-driven strategies. We can help you get better views of data, analyze it in new and productive ways, and act on it to advance both students and your institution.

Elementary school students using tablets in class.

Act to Reach Students When It Counts

With our 24/7 inbound and outbound call-center capabilities, you can engage students at every key juncture of their journey to completion.

Fingers touching tablet screen.

Leverage Your Data

Get student retention reports and dashboards to identify at-risk students, track cohorts, determine financial aid impact and more.

Frustrated student with heads in his hands.

Improve Your Current Student Retention Strategy

We’ll partner with you to evaluate your practices and build a master plan to improve retention and financial returns.

Retention Coaching Powered by Predictive Data

Combine the power of data with proactive retention coaching to drive student persistence.

Retention Coaching Powered by Predictive Data helps institutions increase student retention in a scalable and effective way. Combining the power of the rich data sets from predictive analytics to provide critical insights on student performance, our Student Success Coaches proactively engage with students that show early risk indicators. Coaches provide individualized support and resources to students to help them stay on track to success.

The Four Pillars of Retention Coaching and Predictive are Data, Information, Knowledge, and Action

Why Retention Coaching Powered by Predictive Data?

Empower Your Students

Students appreciate just-in-time support when experiencing challenges. Our coaches empower students to succeed and provide timely access to the right resources when they need it most.

Reach the Right Students

Our models use comprehensive historical data from your institution’s SIS and daily updates from Blackboard Learn to provide an accurate risk status for your unique student body. This “risk score” identifies the students who will benefit most from proactive outreach and support.

Act Quickly with Rapid Implementation

With implementation in fewer than 90 days on average, we’re up and running quickly, ready to contact your at-risk students and positively impact their success.

It's about making data-driven decisions and using data to take actions. It's now part of our culture.

Clint McElroy
Dean of Retention Services
Central Piedmont Community College
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Harnessing Data-driven Insights to Maximize Student Retention and Success

Wayland Baptist University partnered with Blackboard to harness data-driven insights to deliver a proactive outreach campaign to students at risk of dropping out of school. The first-term program has resulted in a higher term-to-term retention compared with a control population and provided WBU with valuable quantitative and qualitative data to help drive future student success efforts.

Students in the coached group registered for the Spring 2020 semester at a rate seven percentage points higher than that of students in the control group.


Proud to Be Retention Partners

While the challenge is universal, your institution is unique. We tailor best practices to meet each institution’s goals and budget.

University of Arizona
Wayland Baptist University

Develop and Grow Custom, Dynamic Online Programs

Retention is just one important part in a higher ed program built for growth. See how OPX fee-for-service solutions offer an unbundled OPM model with best-in-class support and expertise to ensure you develop, deliver and grow quality online programs. 

Discover how Blackboard can help you help your students succeed.